AMI - Where We're At
We're sharing our thinking around AmplifyWorld AMI — a prediction market for music where an artist shares in the revenue of specific events.
The Artist Fund
As you may know, the whole point of AmplifyWorld is to find and create ways for artists to earn a sustainable income. At the centre of everything that we do is the Artist Fund — "a money pot for distribution to artists".
While AmplifyWorld Stake is gathering momentum and we hit our V1 milestone, we feel it's time to share our thinking around AmplifyWorld AMI — a prediction market for music where an artist shares in the revenue of specific events.
If you're not familiar with prediction markets, head on over to Polymarket and take a look. Essentially, you can bet on the outcome of a real-world event, usually a YES or NO answer such as "Will Stormzy release a track in June?" — when the event happens and the outcome is known, the winners receive their proportional share of the total pot for that question.
Where does this fit with helping artists with a sustainable income? Well, if we have temporal data on artists and their releases (we do), we can then allow others to speculate on their success… However, in our case, we split the profit from the challenge outcome with the artist. Let's think about that for a minute.
An artist releases a track, they have a landing page with presaves, links to Spotify, Apple Music, etc. Every time a user interacts with this page (and the tracks on other platforms), we have data, and the artist progresses with their marketing (and hopefully revenue). The user/fan has a challenge on the artist's landing page "will this track reach 50 presaves by Friday?" or "will this track make 100,000 Spotify streams by May?" — the user can then agree or disagree with this by staking some AMPS on YES or NO. The more people that do this, the more the pot increases. When the event challenge is over and the outcome is verified, the pot pays out to the winners. The artist then gets a percentage of the total pot, regardless of the outcome.
This is the Artist Momentum Index. It creates a real financial incentive for fans to engage with artists and their music, while directly rewarding the artist for the cultural momentum they generate.
We're building this now and will share more details soon.
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