AmplifyWorld's Biggest Moments in 2024

2024 was a big year for us — from tweaking our name to launching our in-person Artist Fund event in London, not to mention our $500,000 Artist Fund, which will benefit promising musicians from across the globe.

Above all, it has been a year where the wider music industry landscape continued to demonstrate why platforms like ours — artist- and superfan-first platforms — desperately need to exist to truly motivate, support, and elevate the current, as well as the next, generation of artists and creators in a 360-degree manner in what can sometimes be a very disheartening industry.

Let's look back at some of our biggest moments from this year.

Name Change and Rebrand

One of the most obvious changes was our rebrand from Amplify to AmplifyWorld. The rebrand came about because we wanted a distinctive name that could capture the scale of our global ambition in all its forms while hinting at where we are taking the company next.

In essence, AmplifyWorld felt like the right name — one that illustrates the power of our unique platform, which allows you to take control of your music marketing, driven by the opportunities presented by Web3 technology.

The AmplifyWorld Artist Fund

The AmplifyWorld Artist Fund proves that startups and communities like ours need to put their money where their mouth is and create financial initiatives that empower the careers of artists who, despite their talent and excellence, might not have the opportunities or financial means to get to the next level of their career.

More than just funding, this is an investment in the future of music — an investment in nurturing talent and a step towards building a more diverse music industry.

Launched this year, the inaugural fund was set at $500,000, with individual grants ranging from $1,000 to $50,000. The response from artists around the world was extraordinary and confirmed everything we believed about the need for this kind of direct, meaningful support.

$1.2M SAFT Investment

In November, we announced a $1.2 million investment secured through a SAFT from Chapel Ventures. This funding marks a pivotal milestone as AmplifyWorld gears up for the launch of its $AMPS token.

Key Partnerships

2024 also saw us forge significant partnerships — with Open Format, SongBits, and The Pack — each bringing unique capabilities that strengthen the AmplifyWorld ecosystem and bring us closer to our vision of a truly artist-first music economy.

Looking ahead to 2025 and beyond, we're more excited than ever. The foundations are solid, the community is growing, and the $AMPS token launch is on the horizon. Thank you for being part of this journey.